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Custom jeans: what are their advantages?

Jeans are one of the most popular garments worldwide. According to 2018 data from the Ellen MacArthur Foundation, almost 2 billion pairs are sold each year. Additionally, research by estimates that the denim market will increase to 79.1 billion dollars in 2026 compared to 57.3 in 2020. Recently, the demand and supply for custom jeans have also grown. Custom jeans can distinguish this garment, which is apparently basic and essential, from all the others worn.


The growing custom clothing market


According to a Business Research Insight study, in 2021, the value of the global custom clothing market was almost equal to 52 billion dollars. Due to a change in consumers’ desires, which more and more like to own clothes explicitly made for them or a group of which they are part, the market is expected to come close to 132 billion dollars in 2030.

According to a report by Marketwide Research, the definition of custom clothes is broad and ranges from those that have been modified (for instance, adjusting the size for a specific body type) to be perfect for the person wearing them to those with particular designs. The report highlights that there is not only the increase in the demand for products reflecting personal style and individuality among the reasons for the growth of their market but also new technologies and online services, which make customization more effortless and more accessible, the branding and marketing opportunities for companies, and an increased attention to sustainability and environment.


Custom jeans: a unique and eco-friendly garment


The denim industry, from jeans to custom denim jackets, is also embracing garment customization, which offers many advantages, particularly environmental benefits.

Custom jeans, when made-to-order and to-measure, allow, indeed, to eliminate overproduction and reduce waste and returns, solving the sizing problem and meeting the needs of single clients. Considering that around 25 billion unsold or never-used garments are annually thrown away, we understand that reducing the number of products manufactured and discarded is now necessary.

Furthermore, when ordered and made in a store or workshop, custom jeans are usually consumed close to where they are produced, minimizing the environmental impact of transportation. Returning to local production is very important, considering that the textile industry causes around 10% of global greenhouse gas emissions, more than international flights and marine shipments combined. Suppose the country where a product is purchased is the same as where it is manufactured. In that case, production is not delocalized to regions with lower costs and more tolerant standards, often violating workers’ rights and making the work environment unhealthy.

Finally, custom jeans are unique garments specifically made for those who will wear them according to their tastes. No pairs will be the same worldwide. That is why designing custom jeans allows one to establish an emotional connection with the garment, which has, as a consequence, the will to extend its life as much as possible, to repair it if it breaks, or to modify it if necessary. Making garments last as long as possible is one of the principles of a business model founded on sustainability and circularity.



Creating your Candiani Custom jeans: a step-by-step guide


Candiani Custom provides a unique and enjoyable experience of creating personalized jeans. Our micro-factory, located in the heart of Milan, allows you to design your tailor-made jeans with the help of our expert team, who will produce your high-quality garment with a process that is as sustainable as possible. We offer three fits for men’s tailored jeans and three fits for women’s tailored jeans. You can choose the fabric, color, wash, threads, rivets, and back patches according to your preference.


Custom jeans: our fabric selection guide


We use a variety of fabrics for our custom jeans, which are produced at Candiani Denim headquarters in Robecchetto con Induno, located 40 km away from our micro-factory in Milan. Our denim selection ranges from traditional selvedge fabrics, which we sell only in their raw state to preserve their authentic look, to post-consumer recycled denim (PCR) and innovative COREVA™ and GRAPHITO fabrics.

The PCR project involves Humana People to People Italia, which collects old and wrecked jeans; Filatura Astro, which shreds them back to the fiber stage; and Candiani Denim, which uses this recycled cotton to make new fabrics. COREVA™ is the world’s first biodegradable and compostable stretch denim, patented by the company in 2019. GRAPHITO blends the unique features of two patents, G+® Graphene Plus by Directa Plus and Kitotex® by Candiani Denim, in a fabric with improved antiviral and antibacterial properties, cross-seasonal thermal comfort, and full and polished color.


Custom jeans made in Milan with a fully Italian value chain


All the other materials, technologies, and machinery used to manufacture Candiani Custom jeans come from ten renowned Italian suppliers, which made the launch of the project possible: Manifattura Italiana Cucirini, Tonello, Nearchimica, FK Group, Cervotessile, Riri Group, Okinawa Operations, Rotondi Group, Cadica Group, and SIP Italy Sewing. Our entirely Italian supply chain is only 238 km long, minimizing our carbon footprint, and provides full traceability and transparency, which are rare in the fashion industry due to delocalization and the high number of suppliers.

In addition, sustainability-wise, we use technologies and machinery with low water and energy consumption and replace harmful chemicals with more responsible alternatives. Regarding the materials that make our finished garments, we prefer buttons on our tailored jeans. Contrary to zips, buttons are, indeed, easy to remove. This means that, when high-quality, they can be used to create new garments. Alternatively, they can be separated from the other materials to recycle them adequately. You can find out more about our custom jeans in Milan, in piazza Mentana, 3!