WHY CUSTOM
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Why
Candiani Custom?
We have created Candiani Custom starting from a straightforward question: if we are good at manufacturing innovative and sustainable denim, how can we bring our skills to innovative and sustainable jeans production?
Candiani Custom is the solution to some of the most alarming problems of the fashion industry. We have minimized our carbon footprint since all the items we use are produced in Italy within 238 km. We have reduced overproduction since we make jeans only on demand. We have in mind what will happen at the end of our garments’ life cycle since we recycle old jeans and use biodegradable and compostable materials. We care about social responsibility since we trace our supply chain and what happened to everyone involved. We ensure transparency since everyone can see what happens in our micro-factory through a glass.
Sustainability at Candiani Denim
Sustainability is nothing new to us. Our mill is located in Robecchetto con Induno, in Parco del Ticino, the first natural reserve established in Italy in 1974. For almost 50 years, we have followed some of the strictest regulations in our industry to preserve the environment.
Over the years, we have also adopted many voluntary standards to make our production processes more environmentally and socially responsible.


The impact of fashion
The textile industry causes about 10% of the global greenhouse gas emissions, more than international flights and maritime shipping combined, and 20% of the worldwide water pollution.
Due to overproduction, approximately 25 billion unworn or unsold clothes are thrown away or burned. The fashion industry produces over 92 million tons of waste annually.
At the end of their life cycle, garments are often dumped in landfills or even left in abandoned areas. Moreover, 71% of the produced clothes contain synthetic fibers, which disperse microplastics into the environment.
Many fashion companies have moved their operations to countries with lower production costs and more permissive regulations, where they often violate the human rights of their employees and make them work in unhealthy conditions.
There is a general lack of traceability and transparency in the fashion industry. Many companies have thousands of suppliers, which, in turn, have other suppliers, making tracing the entire supply chain almost impossible.
Our Partners
Ten renowned Italian partners made it possible to create Candiani Custom. They supplied us with Made in Italy technologies and accessories to turn our high-quality fabrics into extraordinary garments.
Our partners are Manifattura Italiana Cucirini, Tonello, Nearchimica, FK Group, Cervotessile, Riri Group, Okinawa Operations, Rotondi Group, Cadica Group, and SIP Italy Sewing. We all share the primary values of innovation, sustainability, and Made in Italy.